Tuesday, March 18, 2014

Fashion lesson: Storyboards 101

Hello Everyone!
 I hope you all are doing well! I am introducing a new series to the blog Fashion Lessons. I have a desire to teach and while I've not been afforded an opportunity to do so in a classroom yet, I figured I would use my blog as a platform until that opportunity comes a knocking :-) I hope this series is informational and helpful to you guys and opens your eyes to the complicated world of fashion ;-)
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A storyboard is an important tool used in the fashion industry. Storyboards may also be called Mood boards, Presentation boards, or Concept boards. It just depends on what it is going to be used for but they pretty much have the same generic idea behind them. And that is to serve as a visualization and communication tool for the upcoming product line. The board may be used to display inspiration and color development (which may be called a Mood board) in the initial stages of the design process or it may display the full line in forms of sketches or flats and include fabric swatches, trims, and sundries (which may be called the concept board). Companion boards, more than one board used to convey a theme or mood, one board may have images, a setting (vacation, fishing, etc.)and fabric swatches while the other board will have the detailed flats of the product line, color and fabric swatches. 
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A flat is a technical line drawing of the product that will have representation of buttons, stitch lines, zippers, etc. 
Example of a flat. A lingerie corset. More examples here
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I am not a professional storyboard maker. But I can do enough to get the point across.  There are many ways to accomplish a storyboard whether you do it digitally using CAD systems or by hand using cut and paste and drawing techniques, etc. the choice is yours. The main purpose is to create a visual that does the following things:
1. Identifies the customer
2. Illustrates the products
3. Illustrates the colorways and fabrications to be used in the product line

Boards may be used in different stages throughout the design process.
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I am sharing with you some of the storyboards I've created in the last three years. One is a little messed up as it did not survive my moves unharmed. There is a design missing  and possibly some fabric swatches.
Art supplies: Foam core that you can purchase at your local craft store. I got this 20 X 30 black foam core board from AC Moore. This board is made by Elmer's Glue. You can order a bundle of it from Amazon.com Sketch pad (if rendering hand drawings), scissors, decorative papers, glue, card stock (I used to create dimension and clean lines as borders for the titles) Fabric swatches, trim, pinking shears (to finish edges of fabrics for a neat presentation), double sided tape, X-Acto knife, cutting mat (if you want to cut the board).
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Key items for boards: Balance, Clarity, Dimensional (adds texture and organization)


 Stay tuned as I will be posting more about this subject again and walking you through creating a storyboard as I go through the process of creating my next collection. 
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I hope you have learned something new or I have confirmed some things for you. If there is anything you have questions on feel free to leave a comment or send me an email. 
As always thank you for reading!


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